🤯 Did You Know What “Durex” Really Stands For?

It turns out many people are just now discovering the true meaning behind the name Durex — and it’s not what you might think.

For decades, Durex has been one of the world’s most recognized condom brands, yet few have paused to ask: what does the name actually mean?

A Bit of History

• Founded in 1915 as the London Rubber Company

• Acquired the Durex trademark in 1929

• Expanded globally in the 1950s

• Pioneered industry firsts:

  • The first anatomically shaped condoms

  • The first brand to use electronic testing

  • The first to advertise internationally in the 1970s

• Later launched latex-free, flavored, and textured products

The Big Reveal

While many assumed “Durex” was a cheeky play on “during sex,” the truth is far more practical.

👉 According to the BBC, the name stands for:
Durability, Reliability, and Excellence.

Three words that reflect the brand’s long-standing focus on quality and safety.

Reactions Online

The revelation has stunned social media:

• One user laughed, “Call me a Durex-beast in bed then!”

• Another admitted they only learned the truth while studying branding strategies.

More Than a Name

Today, Durex continues to pride itself on rigorous standards — with every product electronically and dermatologically tested to ensure comfort, reliability, and trust.

✨ So, next time you see the name Durex, remember: it’s not just a clever label. It’s a promise of durability, reliability, and excellence — three qualities that have kept the brand at the top for nearly a century.